Copywriting for web & print
1LG copywriters are skilled in creating content for web and print, helping you tell a literate, articulate story aimed first at establishing credibility, then building audience trust by painting a picture of your business and what you can do for them; ultimately creating a desire to “buy it now”.
Content that gets results
Engaging content that addresses the needs of your audience is on the critical success path for both web and print media. We offer editing and advice on building good web and print content in words and pictures, plus a full copywriting service. Unlike some web designers, we won’t let you use poor copy, peppered with clichés that at best fail to get results and could even damage your company reputation.
Human optimised content for web & print
While web graphics can do double-duty on your print media and business cards, text that works in print may not work so well on your website. Humans read printed text, but only scan website text. Your print and web stories therefore should not be identical. We are skilled at optimising content for all media. We optimise your web copy both for humans (e.g. colour, images, headings, succinct text, short paragraphs and bullet points) and for the search engines.
Content seo / search engine optimisation for the web
Before your web content can capture attention, meet audience needs and convert visitors into customers, it must first be found online. Most visitors use search engines to find what they seek. Using proven seo / search engine optimisation techniques, we integrate your best keywords in your website copy to target your ideal audience in the search enqines. These techniques have helped us achieve Google Page 1 listings for several website projects and even a #1 position on page 1 of Google for a number of competitive keywords.