Search engine optimisation (SEO)
1LG provides specialist search engine optimization (seo) and search marketing services. Whether you want a brand new, search engine optimised website, or a website makeover including search engine optimisation, our seo services are tailored to meet your exact needs.
SEO of XHTML code
Poorly optimised code can prevent your website being found by the search engines. All 1LG web design projects employ W3C standards-based accessible encoding; so search engines can easily find and navigate your website code, links and content. SEO ensures that your website attracts visitors by getting listed and ranked near the top of the Google and Yahoo! search engine results for your targeted keywords.
SEO of website content
For optimum online success we build your website content around what your customers want, rather than how you view your business from the inside, ensuring you attract the RIGHT visitors. Using specialist software, we research and integrate the most popular, relevant keywords for your products and services into your visible website content. Keywords visible only to search engines are also encoded into page titles, image alt tags, comments and Meta tags, optimising and reinforcing the relevance of each page and targeting those visitors most likely to produce results.
Pay-per-click search marketing
We offer a Google Adwords and Yahoo! Search Marketing “pay-per-click” keyword research and campaign set-up service for websites that need to perform better in these search engines for keyword terms that are particularly competitive. "Pay-per-click" is also a useful way for new websites in less competitive markets to get site visitors very quickly whilst they are waiting for natural SEO search listings to appear.
Monitoring traffic and results
Our Site Admin Software (SAS) provides detailed site traffic reports that measure the success of your marketing efforts, e.g. unique site visits, pages viewed, keywords used to find you, number of email enquiries, number of newsletter sign-ups and even which visitor referrer and keyword combination resulted in an online order providing complete visibility of exactly how you get results. Even if you do not have our SAS, our web hosting service can include statistics that detail how many people have visited your site, where they come from and which pages they viewed.
SEO & search marketing services prices
All 1LG new web design & development projects include search engine optimisation as standard. For website makeover projects, typical keyword research, content / code search engine optimisation and submission costs from £200. To set-up a Google or Yahoo! “pay-per-click” ad campaign, including keyword research costs from £200.
