CONTENT IS KING TO ATTRACT POTENTIAL CUSTOMERS INTO YOUR WEBSITE MARKETING FUNNEL
Since the Millennium, the way customers buy and engage with brands has changed. Hence your marketing strategy has to change and adapt too. Enter the modern digital marketing funnel. It all comes down to creating marketing content that your prospective customers will love, instead of disrupting them with intrusive and unwelcome marketing tactics. It’s all about finding products for your customers, not customers for your products, and posting content that they are actively looking for everywhere you can using social media, blog posts, websites, email marketing and paid advertising, to attract an audience and get them into your sales funnel.
What does a sales funnel look like?
Here’s one we made earlier 🙂 The analogy of the sales funnel helps us visualise the process of a sequentially reducing number of prospects entering the funnel at the top, and sliding down it during their research and decision-making journey. They either buy or leave the funnel. The stages themselves vary. In some funnels it’s a demo, a trial, or a proposal but the concept is the same. Prospects ‘slide’ down the funnel and land in the ‘closed won’ or ‘closed lost’ pool.
There are dozens marketing funnel illustrations on Google image search. Most are vertical funnels. Some are turned sideways. Others show the process as a series of steps. Yet another interesting analogy uses a water park to describe the modern sales and marketing process. Risk takers can dive straight in and buy (or chicken out) at the deep end, while others proceed down a more gentle waterslide into a shallow pool to either buy or not buy.