Inbound Digital Marketing Funnels


TRADITIONAL MARKETING VERSUS MODERN INBOUND DIGITAL MARKETING FUNNELS

Inbound Digital Marketing, often referred to as Content Marketing, generates ten times more sales at less than half the cost of traditional marketing. The secret to inbound digital marketing is in producing immersive, engaging, educational and entertaining website and social media content, designed to attract qualified prospects and leads into your digital marketing funnel. Once in the funnel leads are nurtured via website landing pages with calls to action and email newsletters, designed to covert them into customers and loyal ambassadors for your brand.

How Inbound Marketing Funnels Get Results


DIGITAL MARKETING IS MORE EFFECTIVE THAN TRADITIONAL MARKETING AT LESS THAN HALF THE COST

Buyers search online and may complete up to 80% of their research before they buy or contact suppliers. Digital marketing methods are 10 x more effective at increasing website visitor traffic and converting leads into customers, than traditional marketing methods, yet cost on average 62% less per lead. Content delivered via blogs, websites, social media, search engines and email, attracts prospects while they’re still shortlisting suppliers. By engaging with buyers early in the sales cycle, your brand can influence their final decision on what and who to buy from. 

TOFU: Attract Leads To Your Website

Create your brand ID and add your back-story to your website. Use SEO to rank your website for keywords aimed at your target market and buyer personas. Create blog posts and articles on your website. Syndicate that content across all your social media channels, guest posts on third party websites, paid advertising and email marketing.

MOFU: Nurture Leads on Social Media

Create a social media content marketing calendar and post online regularly to nurture and engage with followers. Use CTA calls to action to get clicks that link to your website inbound funnel. Build a newsletter opt-in email list and use email marketing automation tools to continue engaging and converting prospects into qualified leads.

BOFU: Convert Leads To Sales

Continue nurturing qualified leads with freebies, offers, demos, eBooks. Add a retargeting pixel to your website to show Facebook / PPC ads to qualified leads who visit your website. Continue remarketing to qualified leads with email marketing. Pass qualified lead intelligence to your sales team when engaged leads actions suggest are ready to buy. Close the Sale.

social media traffic marketing funnel
Inbound Marketing Funnel

Marketing Automation / CRM & Inbound Marketing Funnels

Top of Funnel (TOFU) is where prospects first arrive in your website marketing funnel. Middle of funnel (MOFU) is where prospects are converted to leads. Leads are said to be at the bottom of funnel (BOFU) when they buy and convert into customers. Inbound funnel marketing can be managed manually, or automated with software.

Sales & marketing teams have greater visibility of where leads get ‘stuck’ in the middle of the funnel and what’s required to sell them, or upsell and cross-sell existing customers,  using information collected by Marketing Automation and CRM software. Analytics measure results to show what’s working and what’s not so the the inbound funnel can be tweaked and optimise for increased sales growth.

Marketing Automation software can assist with engaging with prospects and leads in the middle of the marketing funnel MOFU who have not yet made a decision to buy and need nurturing with more information and special offers. Customer Relationship Management Software (CRM) handles customers who have already gone through all the TOFU, MOFU and BOFU funnel stages and made a purchase.

Marketing Automation and CRM is invaluable in implementing email marketing campaigns targeted at both prospects and customers to sell more to existing customers with up-sells and cross-sells or new products they may also be interested in. Loyal customers can be rewarded when persuaded to leave reviews, testimonials, word-of-mouth referrals and social shares, converting them into brand ambassadors for your business…

Social Media Marketing + Inbound Funnels

Digital Marketing Consultancy & Solutions


WE OFFER CONSULTANCY AND 'DONE FOR YOU' MANAGED SOLUTIONS FOR ALL YOUR DIGITAL MARKETING NEEDS

All successful marketing campaigns start with a Plan. We work with you to understand your business goals, target market, ideal customers, operational problems and business opportunities.  We identify where we can leverage your current marketing activity and align it with your prospects’ wants and needs, to generate sales and meet your goals.

Our Digital Marketing Consultancy output is a 10 to 20-page Strategy Report and Action Plan for the next 3 to 6 months. It blueprint for all your marketing activities and inbound funnel processes. It maps out what you need to do, when you need to do it, why it’s important and what success looks like.

Digital Marketing Consultancy
Digital Marketing Personas

1LG Digital Marketing Consultancy is a prerequisite for our ‘Done For You’ Marketing Solutions. Once we have an Action Plan for the next 3 – 6 months, we begin setting up and managing all aspects of your content marketing campaigns on your website and social media, creating and publishing content to these channels on a regular basis.

Because the initial consultancy exercise can take 2 – 3 weeks to complete, for new websites where clients are keen to start seeing results, we can also set up email marketing and Facebook advertising / Google Pay-Per-Click PPC search marketing campaigns, while we wait for your leads to start flowing naturally into your marketing funnel.

Digital Marketing Consultancy + 'Done For You' Solutions

Digital Marketing Outperforms Traditional Marketing


FIND OUT HOW TO GET MORE SALES WHILE REDUCING COST PER LEAD WITH INBOUND DIGITAL MARKETING

Traditional sales and marketing uses antiquated sales tactics. Salespeople and marketers pushed leads generated by cold calling, billboards, TV, newspaper and magazine ads. The problem is, while traditional marketing builds brand recognition, these techniques are less effective at closing sales since the Internet took over the role of the traditional salesman.

Your competitors who have already embraced modern digital marketing methods will be beating you to the lion’s share of the market if you’re still using traditional methods for an ever diminishing return on your marketing investment.

Your goal should be to get targeted prospects to your own website, providing you with an opportunity to create a relationship with them and ultimately convert them from leads into new customers and potential brand ambassadors.

Today, engaging prospects with online content marketing using FREE informative, educational and entertaining information early in the buying process; usually on your website or blog; is the best, most cost-effective way to convert prospects into customers and business advocates.

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