1LG Digital designed and developed the Festivals of Racing website on the WordPress CMS platform with a password protected members community area powered by BuddyPress combined with a touch of magic from 1LG to handle member registrations, subscriptions, members area management, member profiles, passwords, login / logout.
1LG is responsible for creating both the FestivalsofRacing.com website, writing all the racecourse background content, and designing all branding and online advertising campaign graphics; for example for ticket offers, exclusive racing trips, competitions, giveaways and more. An online racing services directory is currently in development which will carry advertising to generate additional revenue. The site ranks well on Google UK for horse racing related keywords.
Festivals of Racing is a membership website with an automated upcoming racing fixtures calendar and detailed information and on major UK and Irish horse racing festivals such as Royal Ascot, the Epsom Derby, Cheltenham Festival and Aintree Grand National. VIP members have access to insider tipping information. Syndicated racecourse news is fed straight from the social media news feed for each Racecourse.
View more SEO Web Design, multimedia and Digital Marketing case studies like this in our client portfolio. With one exception, the client case studies in our Portfolio are all UK clients, the majority of which are located in the South East of England e.g. Milton Keynes, Buckinghamshire, Hertfordshire, Essex and London area. The exception is a client located in Rome, Italy. You can also view a complete client list, past and present, at the bottom of the main Client Portfolio page.