Website Copywriting + Online Content Marketing


CONTENT CREATION & COPYWRITING FUELS YOUR ONLINE SALES & MARKETING PIPELINE

1LG Digital is skilled in creating content and copywriting for business websites, social media, email marketing, search engine Pay-Per-Click advertising and for all your stationery and print media. We help you tell a literate, articulate story aimed at establishing credibility that resonates with your target market. Quality content that succinctly explains what you can do for your audience, builds trust and creates a desire to “buy it now”. While people read printed text, they often only scan online headlines rather than read every word, especially if diverted by graphics.  We’re skilled at creating content for all digital marketing media channels, helping you align your story with your customer’s pain points, wants & needs.

Call 1LG Digital FREE To Discuss Your Copywriting Needs With Us

Call Us FREE On 0800 860 0124

'Content Is King' On The Internet


WEBSITE COPYWRITING AND CONTENT MARKETING OPTIMISED FOR HUMANS AND BOTS - THE SWEET SPOT!

Our writers develop compelling content that ranks on Google and engage readers. Content that addresses the needs of your audience is on the critical success path for both web and print media. But before your website can capture audience attention, it must first be found online. Enter search engine optimisation!  Our web copy is SEO optimised from the outset, to establish your website search engine relevance for your keywords. We also optimise text for human consumption, using colour, headings, succinct text, short paragraphs, lists and bullet points. Careful crafting of your website copy reinforces your position as an authority in your market, to compare favourably with your competitors in search results.

Copywriting For Website Design And Development
content is king in web design and social media marketing

SEO Optimised Website Copywriting Prices


PROFESSIONALLY WRITTEN TEXT CONTENT FOR ALL YOUR DIGITAL ASSETS: WEBSITE, SOCIAL MEDIA, PRESS RELEASES...

500 Words

£30One off price
  • Well researched
  • Professionally written copy from an industry experienced writer
  • Editor reviewed and approved
  • 48 hour delivery

1000 Words

£50One off price
  • Well researched
  • Professionally written copy from an industry experienced writer
  • Editor reviewed and approved
  • 48 hour delivery

Content Writing For Digital Marketing


COPY LED CONTENT MARKETING BOOSTS BRANDS, GENERATES LEADS, NURTURES AND CONVERTS SALES

In addition to writing compelling, SEO optimised copy and creating new landing pages for your website, we also provide content writing on a regular basis as part of an ongoing multi-channel Digital Marketing strategy. Content is produced to an agreed editorial publishing calendar for both your website and for syndication on social media, video channels, blogs, micro-sites and guest posts on 3rd party websites. We write convincing copy matched to your buyer personas, designed to raise brand awareness and resonate with your target customers that answer their problems or pain points, with calls to action to fuel your sales funnel. We deliver all creative assets required. We monitor copy effectiveness matched to both audience and company objectives, to deliver more engagement, more growth and ROI.

Content Marketing Feeds the Sales Funnel
Digital Marketing Prices

If Content Is King Then Conversion is Queen


CONVERSION OPTIMISED CONTENT DESIGNED TO CONVERT LEADS TO CUSTOMERS TRUMPS ALL OTHER KPIs

Much is written about optimising web copywriting for search engine rankings, but it needs to be balanced for optimum user engagement too. Conversion optimised text reduces bounce rate, improves Google ranking and attracts visitors into your sales funnel via calls to action. What happens once visitors arrive at your website? Does your content persuade leads you attract into your sales funnel to convert and buy? Do they download, like, share or opt-in to your newsletter? Successful conversion matches customer needs with content to meet their need. Miss-match and you lose the sale. Carefully written and targeted copywriting improves user experience, generates more leads and converts more sales.

Creating great copy coupled with a promotion plan targeted to your ideal client on multiple channels i.e. social media, is key to reach. For optimum audience visibility and engagement, your content should appear wherever your target audience ‘hangs out’. Each social network tends to gather a different type of user. Match your personas to network demographics to find out where you target audience socialises online.

By syndicating and sharing your website content on these networks you can influence and convert your audience to visit your website marketing funnel buy from you.  Providing positive and engaging contextual experiences is a well known online marketing strategy.

In the online marketing world, there are 4 main media types you can use to promote your content to your target audience, known by the acronym PESO. They are: Paid, Earned, Shared and Owned media.

  • Paid media: all advertising you pay for including print advertising, TV & radio, display ads, paid search, promoted posts on Facebook and sponsored tweets
  • Earned media: free publicity generated by fans: bloggers writing about you, reviews, word of mouth, Facebook Likes, YouTube comments, Retweets, shares
  • Shared media: since Google's Panda update, your fresh new content others want to share on their own social media networks ranks higher on Google
  • Owned media: assets that belong to you: your website, blog  and social media assets you control, the quality of which drives sales + fans for ‘earned media’

We provide content marketing solutions that please both search engines and humans. With over 50% of all companies doing online advertising planning to increase their spend, these are the most popular marketing channels being targeted:

  • 79% Social Media
  • 78% Articles
  • 61% eNewsletters
  • 55% Case Studies
  • 51% Blogs
  • 43% White Papers
  • 42% Webinars / Webcasts
  • 41% Video
  • 40% Microsites
  • 23% Reports
  • 16% Podcasts
  • 15% Digital Magazines
  • 9% eBooks
paid owned earned shared media
Copywriting For Digital Marketing

A Holistic Approach To Content Marketing


FULLY-INTEGRATED DIGITAL MARKETING CONSULTANCY AND SOLUTIONS

In addition to ‘stand alone’ copywriting services, we also provide fully-integrated digital marketing services where we manage every aspect of your online advertising and promotions requirements for you. This can include website design, graphic design,  search engine optimisation, content marketing, social media content writing, email advertising and paid advertising campaign management. We can publish all your content on a master publishing calendar across all your digital assets. We offer Digital Marketing Consultancy & Solutions to help you establish the best approach for your business and can implement content focused inbound sales funnels as described below:

TOFU: Attract Leads To Your Website

Create your brand ID and add your back-story to your website. Use SEO to rank your website for keywords aimed at your target market and buyer personas. Create blog posts and articles on your website. Syndicate that content across all your social media channels, guest posts on third party websites, paid advertising campaigns and email marketing.

MOFU: Nurture Leads on Social Media

Create a social media content marketing calendar and post online regularly to nurture and engage with followers. Use CTA calls to action to get clicks that link to your website inbound funnel. Build a newsletter opt-in email list and use email advertising automation tools to continue engaging and converting prospects into qualified leads for your business.

BOFU: Convert Leads To Sales

Continue nurturing qualified leads with freebies, offers, demos, eBooks. Add a retargeting pixel to your website to show Facebook / PPC ads to qualified leads who visit your website. Continue remarketing to qualified leads with email advertising. Pass qualified lead intelligence to your sales team when engaged leads actions suggest are ready to buy. Close the Sale.

content marketing-channels TOFU MOFU BOFU

Got a Project You'd Like to Discuss With Us?


WE'D LOVE TO HEAR FROM YOU! NO GIMMICKS, NO TRICKS. NO NONSENSE.

 

What Our Clients Say About Us


“Improve online visibility and attract more customers with 1LG quality website design, SEO & digital marketing services. Your key to online business success!”