Digital Marketing For The New Millennium
ONLINE ADVERTISING HAS ONE GOAL - CUSTOMER ACQUISITION! YOU DO WANT MORE CUSTOMERS DON'T YOU?
Online visibility is a critical success factor for any business seeking more customers; whether you’re a start-up, or an established local or national business. Since Year 2000 we’ve helped dozens of online and ‘brick & mortar’ businesses improve their online visibility and succeed online. We’ve helped them attract prospects into their online sales funnel. We’ve helped them nurture and convert those same leads into sales and ultimately, by rewarding them for their loyalty, turn those new customers into brand ambassadors . We can do the same for you!
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The Digital Marketing Umbrella
A MULTI-CHANNEL APPROACH TO REACH YOUR TARGET CUSTOMERS AND CONVERT BUSINESS OPPORTUNITIES
Digital marketing is an ‘umbrella’ term for a multi-channel approach to the targeted and interactive promotion of products and services to increase sales, using multiple digital technologies, with your website being the most important, to reach your ideal customers, build preference, convert leads into sales and nurture brand advocates.
A fully integrated online sales strategy will involve a professionally designed website, search engine optimisation for improved Google rankings, plus a combination of several other advertising channels, including social media, content marketing and email advertising to reach and engage with your target market, plus online paid advertising for instant traffic and greater brand recognition.
Integrated Advertising & Promotions Activities
ONLINE PROMOTIONS ACTIVITIES CONSTANTLY OVERLAP IN AN INTEGRATED MULTI-CHANNEL APPROACH
As both the umbrella diagram and Venn diagram show, online business promotion involves multiple activities that constantly overlap each other. While each activity can be implemented singly, an integrated multi-channel approach where several promotional activities work together, often produces better results.
We therefore offer a choice of services, including consultancy to establish the best approach for your business, individual services + a complete ‘Done For You’ solution to all your sales and promotions needs. Below you’ll find more information and links to the following:
- Marketing Consultancy & Solutions
- Website Design and Development
- Search Engine Optimisation SEO
- Social Media Marketing SMM
- Content Marketing
- Email Marketing Campaigns
- Pay-Per-Click PPC Campaigns
1LG Digital Marketing Consultancy
ONLINE MARKETING CONSULTANCY + ONE-OFF OR MONTHLY MARKETING PACKAGES
Our one-off Digital Marketing Consultancy to identify your needs and recommend the best online marketing strategy for your business.
You get a 10 – 20 page Report + Action Plan covering a 3 to 6 month period with recommendations on the promotions activities required to meet your business goals, as part of a multi-channel integrated advertising solution.
If you have a sales team, you can then either implement your own advertising and promotions plan, or retain 1LG Digital to handle it as a ‘Done For You’ monthly managed online advertising solution.
Multi-Channel Digital Marketing Services
'PICK & MIX' OUR DIGITAL ADVERTISING SERVICES TO SUIT YOUR INDIVIDUAL NEEDS AND YOUR ADVERTISING BUDGET
Web Design & Development
The importance of your website for online marketing cannot be underestimated. Your website is probably your most important online advertising asset. It’s where people find out more about you and is the focus for your lead generation activities. We create beautiful, functional websites with branding, graphics and carefully crafted content.
Search Engine Optimisation
On-Site technical search engine optimisation SEO during web development, coupled with Off-Site link-building and local Google GMB optimisation will help your website to rank in the SERPS and maximise organic traffic. Search engine advertising / Pay Per Click advertising will create instant traffic while you wait for organic search results to kick in.
Content Marketing
There’s no point optimising your website to rank on Google without a sales strategy to convert visitors to buyers. Sales messages must influence visitors to buy what you’re selling. Our writers create content for websites, 3rd party sites, social media, press releases, advertising and email campaigns, designed to convert leads into sales.
Social Media Marketing
A strong social media presence boosts brand awareness and builds relationships. Social communications attract leads to your sales funnel. We help you find opportunities by setting up & managing your social media profiles and posting engaging content on your social media channels to encourage followers, recommendations, leads and sales.
Email Marketing
Today’s marketers must do more with less. Email advertising is a must-have strategy because, of all online advertising channels, email has the broadest reach and generates the highest ROI for marketers. Email advertising lets marketers connect with their audience in a highly targeted, personalised way, delivering revenue back to the business.
Search Engine Marketing
Search engine advertising / Pay-Per-Click grows your customer base quickly, reaching searchers when they’re looking to buy. With Google Adwords PPC platform, you pay for clicks to your site rather than waiting for it to rank organically. The highest quality ads attract a lower cost per click. We manage your campaigns for the optimum ROI.
What Could You Do With More Qualified Leads?
FIND OUT IF INBOUND MARKETING IS RIGHT FOR YOUR BUSINESS
Schedule a 30-minute FREE consultation so we can talk about your sales strategy. You will be speaking to a marketer about your business not a salesman and will only talking about your business and strategy for your business. We will also talk about how to reduce your cost per lead by over 60% and ways to consistently increase website traffic. In the 30-minute conversation, you’ll receive:
- How Inbound can fit in with your current advertising plans
- Simple tactics to implement immediately to get results
- Advice on generating more website traffic, leads and customers
- Complementary website audit on SEO, layout and design
Do You Have An Online Marketing Strategy?
ARE YOU MAKING THE MOST OF ONLINE ADVERTISING AND PROMOTIONS TO GROW YOUR BUSINESS?
When Dale Carnegie wrote his 1936 bestseller “How to Win Friends and Influence People” selling conducted via newspaper + magazine advertising and door knocking. Today it’s about communications, engagement and influence. We help businesses improve their online visibility, attract more customers and increase market share with website design, search engine optimisation, content marketing, PPC, email and social media marketing as part of a complete communications strategy.
Do you have an online advertising and promotions plan? Is it working for you? Are you making the most of all these different online advertising tactics to find, reach, influence and convert targeted prospects into paying customers? If not, find out how a tailored 1LG digital marketing strategy created especially for you can help you beat the competition.
The Future Of Business Is Online
IN THE FUTURE ALMOST ALL BUSINESS ADVERTISING AND PR WILL BE DONE ONLINE
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Saving the universe one website at a time
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