Social Media Influences Buying Decisions


THAT'S WHY BIG BRANDS USE FACEBOOK, TWITTER, LINKEDIN, INSTAGRAM & MORE TO ENGAGE WITH FANS

Social media is a powerful resource for online marketing. Companies use social media marketing to increase their online visibility and accessibility, letting people interact with them whenever and wherever they want 24.7. Social networking lets you reach new audiences, raise your profile, influence public opinion, drive traffic to your website and gain new clients – fast! What’s not to love? The problem is, while you’re busy running your business, the last thing you’ve got time for is posting about it on Facebook and tweeting on Twitter. That’s where our social media management services can help. 1LG Digital has a wide experience in providing Social Media Marketing services.

Social Media Marketing Services


SOCIAL MEDIA MARKETING - SMM - IS INCREASINGLY IMPORTANT FOR YOUR BUSINESS

Networking on Web 2.0 sites like Facebook and Twitter that allow user generated content sharing, is an important communication tool businesses use to reach and build relationships with customers. In online marketing, everything revolves around your brand credibility, coupled with posting engaging content targeting your ideal customers. Extensive user data on Facebook makes it easy to define specific target groups and reach them with posts and ads designed to promote your brand, connect and engage with them, market your products and generate sales. We can put in place a strategy to target your potential clients and ensure you’re visible on the right social channels.

Our SMM services can include profile set-up and optimisation for Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, Snapchat etc with regular content posting, paid advertising campaign management and more.

Whatever your line of business, we will constantly post relevant and engaging content to your online channels to expand your brand’s popularity and public reach to a larger group of people in the most efficient and cost effective way possible.

Online marketing services can be provided on an stand-alone basis, or a monthly ‘Done For You’ basis and include any or all listed activities for each channel or platform.

  • Develop / optimise your social media marketing strategy
  • Identify target audience + best channels for your online needs
  • Set up / optimise channel profiles and branding approach
  • Monitor you niche online trending topics and competitors
  • Provide graphic design + custom FB & Twitter page designs
  • Create / optimise multimedia content / ad publishing calendar
  • Post content on channels to reach followers / build relationships
  • Drive visitor traffic to website sales funnel with content writing
  • Combine social media marketing with search engine advertising
  • Create website posts / articles and distribute on social channels
  • Web design + SEO to support your online promotions strategy
  • Link social media content with website content that you own
  • Set up analytics with monthly / quarterly reporting
social media marketing platform icons

Stand-Alone Social Media Marketing Services


FACEBOOK, TWITTER & LINKEDIN SOCIAL MEDIA MARKETING SERVICES

We offer 3 different social media marketing packages designed to build your social media presence in a professional and consistent manner that your customers, fans and followers expect. We will set up your social media accounts, or optimise existing accounts if required. We will create a publishing calendar to deliver the right amount of social content at the right frequency for each channel. If your business needs are complex, a multi-channel marketing strategy that includes social media + website content marketing, PPC and email advertising may be required to fill your inbound marketing funnel. If that describes you, please refer to our  Digital Marketing Consultancy and Solutions page for details and pricing.

1 Social Media Channel

Choose Any 1 Only: Facebook, Twitter or LinkedIn
£300Monthly
  • Set-up / optimise existing account in-depth profile, add branding logo profile images
  • Add calls to action + interlink channels website + other social accounts
  • Set-up publishing calendar + add 3 - 5 posts text / image interactions weekly
  • Manage social engagement respond to comments, reputation management
  • Monthly reporting

3 Social Media Channels

Facebook + Twitter + LinkedIn
£500Monthly
  • Set-up / optimise existing accounts in-depth profiles, add branding logo profile images
  • Add calls to action + interlink channels website + other social accounts
  • Set-up publishing calendar + add 8 - 12 posts text / image interactions weekly
  • Manage social engagement respond to comments, reputation management
  • Monthly reporting

Website Content Marketing + SMM


BOOST WEBSITE SEARCH ENGINE RANKINGS COMBINING BOTH CONTENT + SOCIAL MEDIA MARKETING

Social networks can also help with search optimisation as part of a wider strategy to improve your website’s organic rankings on Google. At its simplest, each social media account you build business profiles on is a citation link back to your website, squeezing maximum SEO benefit for your site. Used as part of a content marketing strategy, a larger Web 2.0 profile network can also serve as a distribution channel for your website content. Blog posts and articles on your website can be quickly and easily republished on all your social profiles, creating multiple social signals back to your site, to further improve your authority and credibility with the search engines in a very natural way.

Content Marketing
content is king in web design and social media marketing

Social Media + Inbound Marketing Funnels


SOCIAL MEDIA + CONTENT MARKETING INFLUENCES USER EXPERIENCE TO FILL MARKETING FUNNEL

Creating great content coupled with a promotion plan targeted to your ideal customer on multiple digital marketing channels is key to reach. For optimum target audience visibility and engagement, your content should appear wherever your target audience ‘hangs out’ online. Social media is one of the primary vehicles for a content marketing campaign, with Facebook, Twitter, LinkedIn, Youtube, Pinterest and Instagram being the most popular.  Each Web 2.0 network tends to gather a different type of user. Match your personas to network demographics to find out which channels your target audience is using online, and start sharing your content on these networks.

Carefully crafted content that gets shared on social media has the power to influence viewers, attract them into your website sales funnel and convert your website visitors to buy from you.  Influencing and controlling user experience by engaging and nurturing them with positive content and contextual experiences is a well known marketing strategy.

Translating this into a marketing strategy requires integration between the technical and human aspects of marketing. In the online advertising world there are 4 main media types you can use to promote your content to your target audience, known by the acronym PESO, which stands for Paid, Owned, Shared and Earned media.

View the process flow below showing how great content on social media + email marketing and paid advertising, when combined with an inbound funnel strategy works with all these media types to attract leads to your website.

content marketing-channels TOFU MOFU BOFU

TOFU: Attract Leads To Your Website

Create your brand ID and add your back-story to your website. Use SEO to rank your website for keywords aimed at your target market and buyer personas. Create blog posts and articles on your website. Syndicate that content across all your social media channels, guest posts on third party websites, paid advertising and email marketing.

MOFU: Nurture Leads on Social Media

Create a social media content marketing calendar and post online regularly to nurture and engage with followers. Use CTA calls to action to get clicks that link to your website inbound funnel. Build a newsletter opt-in email list and use email marketing automation tools to continue engaging and converting prospects into qualified leads for your business.

BOFU: Convert Leads To Sales

Continue nurturing qualified leads with freebies, offers, demos, eBooks. Add a retargeting pixel to your website to show Facebook / PPC ads to qualified leads who visit your website. Continue remarketing to qualified leads with email marketing. Pass qualified lead intelligence to your sales team when engaged leads actions suggest are ready to buy. Close the Sale.

Inbound Marketing Funnels

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