Project Management - Planning For Success


IF YOU'RE FAILING TO PLAN YOUR PROJECT THEN YOU'RE PLANNING TO FAIL!

Project management experience + attention to detail during the planning process ensures a successful outcome for even the most complex web design & development projects. With 30+ years project management experience working on dozens of web design & development projects between us, we’ve honed our skills and processes to provide the best results for our clients. Exposed to Prince and Agile project management methodology while working within the IT software industry during the ’90’s, we still take a structured approach to the project management process for each new 1LG Digital web design and development project, regardless of size. While not all new projects need this level of detail, we always create a Project Plan optimised for a successful outcome and positive ROI for both parties.

Web Design & Development

Web Design & Development Project Process


FROM INITIAL BRIEF TO PROJECT COMPLETION FOR A TYPICAL WEBSITE

While every client project is unique, here’s an example of the web design and development project management process for a typical small website. The first step being to get to know you and your business, i.e. what your business goals and aspirations are, discover who your ideal customers are and what motivates your website visitors, so we can develop a website that achieves more for you by giving your visitors what they want. A small – medium website may take 4 – 6 weeks to complete, while a large complex site will take longer.

project management process website design & development project process

Typical Web Design Project Timeline


FOR A MEDIUM-SIZE WEBSITE THE DEVELOPMENT PROCESS TAKES AROUND 6 WEEKS

Phase 1: Needs Assessment

Business Questionnaire: Background, goals, ideal customers, customer wants & needs, current marketing, competitors.
Design Questionnaire: Branding, colours, images, product descriptions, digital assets, website content, domain, keywords.

Phase 2: Website Structure

Project Brief: Scope website based on Phase 1 output e.g. technical platform, features needed + an outline of web content or a plan to create it.
Blueprint Approved: Begin work on website platform, architecture, user interface, content sitemap, content brief outlining website purpose.

Phase 3: Initial Design

Design Work: Begin work on website design on test server. Real or dummy content may be used at this stage depending on availability.
Initial Review: You have up to 3 review and feedback cycles on overall site ‘look & feel’ depending on the brief and contract terms.

Phase 4: Design Revisions

Business Questionnaire: Background, goals, ideal customers, customer wants & needs, current marketing, competitors.
Design Questionnaire: Branding, colours, images, product descriptions, digital assets, website content, domain, keywords.

Phase 5: Beta Test QA

Website Testing: Design work and site features completed and available for customer testing and CMS training if included in scope.
Content Reviews: If we are providing content, reviews needed now and writing continues after launch if included in the project scope.

Phase 6: Migrate to Live

Launch Website: Code + content migrated to live server on your domain, perform final testing, fix issues and pass for customer testing.
Content Writing: Complete all content copywriting via content management system and pass for customer approval if within scope.

Large Web Design & Development Projects


COMPLEX WEB DESIGN PROJECTS & CONTENT MARKETING PROJECTS

Larger and more complex web design and development projects, for example projects that require eCommerce, custom code development, custom design, content creation, social media integration and landing page creation to support advertising campaigns are likely to take longer than 6 weeks to complete and the development process will involve more phases to complete the project. Here’s an illustration showing the process for a large website design project with additional requirements and stages.

typical website design project management process diagram

Detailed Project Management Process


A PICTURE MAY BE WORTH A THOUSAND WORDS - BUT HERE'S THE DETAIL...

Project Kick-Off

First we establish your exact website design requirements and key project goals, the functionality you require, preferred graphical “look & feel” and required timescales – ideally face-to-face if geography, time and budget permits. We also research your market to ensure we understand your business needs so we can confidently propose a solution built around you and your users’ needs.

Before your project kicks-off, you’ll be asked to pay a deposit and sign our contract, specifying project deliverables (e.g. web design & development, graphic design and SEO), contract price, respective responsibilities and target timescales.

Modern communications technology also enables us to work very successfully with clients we never actually meet. Communicating via a mix of inexpensive SKYPE / VOIP telephony, Messenger and email, we can a provide high quality, efficient, effective client service absolutely anywhere. Once your project kicks-off we also provide you with access to our online project management system where you can see your new site taking shape, almost as it happens.

Website design

We normally offer up to 3 alternative visual design mockups (e.g. web page layout, logo and header graphics, website navigation and content areas) from which you can choose your preferred website design ‘look & feel’. We can use your existing client logo, or work with you to design a new logo that reflects and projects your unique corporate identity online.

Initial mock-ups are modified and refined based on feedback. We adjust design, navigation and functionality to match the agreed specification and (within reason) keep working until you are happy. We may therefore create several design iterations for your perusal, before you approve the final design selection.

Website development

Once you approve the design we begin development employing W3C approved HTML5 code and external CSS3 styling for web standards compliance, accessible on Microsoft Edge, Mozilla Firefox, Google Chrome, Opera and Safari, optimised from the outset to be search friendly and mobile responsive to work on desktop, tablet and smart-phones.

Using proven SEO methods we research and embed relevant keywords in your web content for optimum Google, Bing and Yahoo search ranking and user appeal.

Successful projects rely on close working relationships with our clients and third parties (e.g. photographers, artists and printers). We provide progress reports and encourage you to view work in progress on our server and provide feedback; ensuring queries are cleared promptly and the project stays on schedule.

Website completion

On completion we conduct extensive in-house testing of website deliverables e.g. general functionality, user inter-activity, site links, W3C coding standards validation and cross browser compatibility to ensure a more open, search engine friendly website so a higher number of more relevant visitors can find you online.

If applicable, we train you to use WordPress CMS before final client testing and acceptance, once you are satisfied with what we have provided. Website ‘go-live’ occurs following formal acceptance and payment of the balance.

On expiry of the 60 day warranty, we offer an optional software support contract to ensure your website enjoys maximum ‘up-time’, remains up-to-date and continues to meet your business objectives. Alternatively ad-hoc support and maintenance can be provided at our then current hourly rates.

Do You Need a New Website or Site Makeover?


YOU WANT TO KNOW HOW MUCH TO BUDGET FOR YOUR NEW WEBSITE RIGHT?

All 1LG Digital websites include graphic design to create an impression and establish credibility, intuitive navigation to make it easy for visitors to find what they want and SEO optimised content to drive traffic and convert visitors into customers. Nevertheless all web design projects are unique, so the price of your new website will vary depending on your needs.  Our prices are very affordable, starting at just £250 + when you host with us we can spread up to 80% of your new website design & development costs to your hosting fee, making a 1LG website more affordable than you thought. Find out how much your new website could cost with our online estimator, or give us a call on 0800 860 0124 to discuss your needs.

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Features

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Blog

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E-commerce

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Analytics

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How large is your website project?

Additional pages can be added at a later date on a cost per page basis.

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Single page

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Up to 5 pages

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Up to 10 pages

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Up to 20 pages

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Optional Extras

Optional extras that your project requires. Pricing for each is dependant on project scope.

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Copywriting

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On-page SEO

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Graphic Design

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Photography

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Video

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E-commerce Platform

Select which type of e-commerce platform you require. Pricing for each is dependant on project scope.

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WooCommerce

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Shopify

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Prestashop

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Magento

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Estimated Cost

The final estimated price of your project is from :

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