Website Project Management Process

From initial design brief to successful project completion

SEO Web Design & Digital Marketing Since 2000

typical website design project process 1

Project process

Our project planning process for delivering a successful website development project

1LG Digital has 20+ years of project management experience in delivering successful web design & development projects—from brochure sites to complex eCommerce online stores. Our clients benefit from our prior experience working with multi-national Oracle development projects before setting up 1LG Digital in the Year 2000.

We’ve honed our processes over 20+ years to provide the best results

We take a structured approach to project management for every web design & development project we undertake, regardless of size, to ensure a successful outcome and positive ROI for us both. First, we get to know you and your business—your goals and aspirations, who your ideal customers are and what motivates them, so we can deliver a project that achieves more for you by giving your visitors what they want.

Small-Medium Projects

A typical small-medium custom web design & development project takes around 6—8 weeks

Phase 1: Needs Assessment

Business Questionnaire: Background, goals, ideal customers, customer wants & needs, current marketing, competitors.
Design Questionnaire: Branding, colours, images, product descriptions, digital assets, website content, domain, keywords.

Phase 2: Website structure

Project Brief: Scope website based on Phase 1 output, e.g. technical platform, features needed + an outline of web content or a plan to create it.
Blueprint Approved: Begin work on website platform, architecture, user interface, content sitemap, and content brief outlining website purpose.

Phase 3: Initial Design

Design Work: Begin work on website design on a test server. Real or dummy content may be used at this stage depending on availability.
Initial Review: You have up to 3 review and feedback cycles on the overall site ‘look & feel’ depending on the brief and contract terms.

Phase 4: Personas & Branding

Persona Development: Background, goals, ideal customers, the customer wants & needs, current marketing, competitors.
Branding Development Branding, colours, images, product descriptions, digital assets, website content, domain, keywords.

Phase 5: Beta Test QA

Website Testing: Design work and site features completed and available for customer testing and CMS training if included in the scope.
Content Reviews: If we are providing content, reviews are needed now and writing continues after launch if included in the project scope.

Phase 6: Go Live

Launch Website: Code + content migrated to live server on your domain, perform final testing, fix issues and pass for customer testing.
Content Writing: Complete all content copywriting via the content management system and pass for customer approval if within scope.

Larger Web Design Projects

Large or complex web design & development projects may take around 8—12 weeks

Larger projects, for example, eCommerce projects, custom code development, custom design, content creation, social media integration and landing page creation to support ad campaigns will take longer to complete than a simple brochure website.

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Project Kick-Off

First, we establish your website design requirements and project goals, the functionality you require, preferred graphical “look & feel” and required timescales – ideally face-to-face if geography, time and budget permit. We also research your market to ensure we understand your business needs and can confidently propose a solution built around you and your users’ needs.

Before your project kicks off, you must pay a deposit and sign our contract, specifying project deliverables (e.g. web design & development, graphic design and SEO), contract price, respective responsibilities and target timescales.

Modern communications technology also enables us to work successfully with clients we never get to meet. With communications via a mix of inexpensive SKYPE / VOIP telephony, Messenger and email, we can provide high-quality, efficient, effective client service anywhere. Once your project begins, we also offer access to our online project management system, where you can see your new site taking shape, almost as it happens.

Website Design

We usually offer up to 3 alternative visual design mock-ups (e.g. web page layout, logo and header graphics, website navigation and content areas) from which you can choose your preferred website design ‘look & feel’. We can use your existing client logo or work with you to design a new logo that reflects and projects your unique corporate identity online.

Initial mock-ups are modified and refined based on feedback. We adjust the design, navigation and functionality to match the agreed specification and (within reason) keep working until you are happy. We may create several design iterations for your perusal before you approve the final design selection.

Website Development

Once you approve the design, we begin development. We employ W3C-approved HTML5 code and external CSS3 styling for web standards compliance, accessible on Microsoft Edge, Mozilla Firefox, Google Chrome, Opera and Safari, optimised from the outset to be search friendly and mobile responsive to work on desktop, tablet and smart-phones.

We use proven SEO methods to research and embed relevant keywords in your web content for optimum Google, Bing and Yahoo search ranking and user appeal.

Successful projects rely on close working relationships with our clients and third parties (e.g. photographers, artists and printers). We provide progress reports and encourage you to view work in progress on our server and offer feedback to ensure the project stays on schedule.

Website Completion

On project completion, we conduct extensive in-house testing of website deliverables. Testing includes general functionality, site links, code validation and cross-browser compatibility to ensure a more search engine friendly website so a higher number of more relevant visitors can find you online.

If applicable, we train you to use WordPress CMS before final client testing and acceptance once you are satisfied with what we have provided. Website ‘go-live’ occurs following formal project acceptance and payment of the balance.

On expiry of the 60-day warranty, we offer an optional software support contract to ensure your website enjoys maximum ‘up-time’, remains up-to-date and continues to meet your business objectives. Alternatively we can provide support and maintenance at our then current hourly rates.

Get a FREE SEO Audit and get more eyeballs on your website

Find out how well SEO-optimised your website is with a FREE SEO Audit. Our team will advise what you need to do to fix any glaring technical SEO and content issues. We can also rectify these issues for you and provide sales conversion consultancy to help you attract your ideal audience—those most likely to do business with you—and convince them that your brand is the only logical choice.

Affordable design

Do you need a new website or a makeover for your old one?

All 1LG Digital websites are custom designed and unique to you, the cost of which will vary depending on your needs. Read more on our main web design & development page or to discuss yur project, give us a call below.

Go on — give us a call

We'll help you get ahead of the competition

We have a wealth of experience fixing under-performing websites and are as skilled as the big London web design agencies. If you're in SE England we're happy to discuss your project in person. London & Birmingham are under an hour from our Milton Keynes web design studio.

Step 1: Clarity Call

We explore the high-level details and goals for your project on a call. If the project is a match and you like us, we schedule a strategy call.

Step 2 Strategy

We discuss the options with all stakeholders on a more detailed call. At the end of this second call, we provide a ballpark estimate.

Step 3 Proposal

If you are happy with our ballpark project estimate, we'll write up a firm proposal for your consideration and schedule onboarding.


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