Search Engine Optimisation SEO
Get found online with technical and holistic SEO
SEO Web Design & Digital Marketing Since 2000
SEO that gets results
Improve your online visibility & drive the right kind of traffic to your website with holistic SEO
SEO is inbuilt with every new website we create from scratch. We also provide technical and holistic search engine optimisation to improve online visibility and conversions for existing, underperforming websites. If your site is not getting found online, or the delivering the results you need, we can help.
We have an impressive track record in fixing poor-ranking websites SEO
Are your customers finding your website on Page 1 of the search engine results pages—the SERP—or your competitors? Over 90% of our clients rank on Page 1 of Google for their important keywords. Some even rank in multiple spots! We have 20+ years of experience optimising websites for online visibility using a combination of on-site technical SEO, copywriting, and content marketing for high-intent keywords.
Are your customers finding you online—or your competitors?
90% of all website visitor traffic comes from a search engine, with 75% of all clicks going to the top 3 listings on Page 1 of the SERP. What's more, 91% of all web pages never get any search engine traffic at all! Want to be one of the 9% that do?
In a world with 1 billion+ websites, savvy business owners know that to compete, they must get found on Google. If your site isn’t found on the first 3 pages of the SERP, or at the top of the Google Local map, you will struggle to get any traffic without paid ads.
Google’s algorithm determines which sites to return in the SERP using 200+ ranking signals. Off-site signals like backlinks are one of the most important, but not easy to get. And with 80% of paid ads being ignored, that just leaves on-site optimisation.
The alternative to paying for dubious backlinks or expensive PPC ads is to invest in SEO with an experienced team who know how to employ proven white-hat on-site and off-site search engine optimisation techniques that outrank your competitors in the SERP.
The first step is to get an SEO Audit.
Need help?
Get a FREE SEO Audit
Our quick FREE SEO Audit not only identifies obvious on-site technical SEO issues, it also comes with recommendations for fixing them. We also provide more detailed paid audits for larger websites, plus remedial SEO services to improve your online visibility, generate traffic, capture and convert more qualified leads and sales.
FREE + Paid Audits
- Quick-Look FREE SEO Audit for small-medium brochure websites
- Deep-Dive Audit—from £500 includes:
- Technical SEO Audit Report
- On-Page SEO Evaluation
- Keyword Rankings Report
- Content Review Report
- Off-Page SEO Evaluation
Small Site SEO Fix
One-off remedial search engine optimisation for underperforming websites—5 to 10 pages—from £1000 includes:
- Deep-Dive SEO Audit
- Technical SEO Fixes
- Keyword Research
- Content Optimisation
- Future Content Planning
Large/eCommerce SEO
One-off remedial SEO for larger website or eCommerce online store—10 to 30 pages & up to 1000 products—from £2000:
- Deep-Dive SEO Audit
- Technical SEO Fixes
- Keyword Research
- Content Optimisation
- Future Content Planning
What we do
Search engine optimisation services
Technical SEO Audit
We take an exhaustive look at the technical aspects of your website, to identify what's working, what's not, and determine the fixes needed for your SEO campaign to be most effective, both in the short and long term.
Page Speed
Since Google updated its algorithm to include page loading speed—part of Core Web Vitals—your rankings may suffer if your site takes more than 3-seconds to load. We can often speed up your site by 50-80% without a complete rebuild.
Keyword Research
In-depth keyword research to identify the most effective and profitable topical clusters your business should target on Google, including competitor keywords, and your Google Analytics / Search Console data.
Content SEO
Meta titles, descriptions, headings & content optimisation for search intent and topical keyword clusters to strengthen relevance & authority, optimise your rankings, attract a more qualified audience, and help you generate more leads and sales.
Inner Linking
On-page internal linking connects related content for humans and Google to follow, allowing Google to see, index and rank the most important pages on your site in a logical, hierarchical structure, increasing page ranking potential.
Off-Site SEO
We create a web of local citations and niche directory listings, to ensure your site acquires links from industry-specific and authority sources, that act as trust and authority endorsements, to improve your website ranking for your keywords.
Website not ranking or converting? Here's one we 'fixed' earlier ?
Building Vision London's old site was slow, not mobile-responsive, and was losing ranking and traffic. We built them a fast new SEO-optimised website which gained a 2000% increase in search engine traffic, a 400% gain in ranked keywords and a 100% increase #1 rankings within 8-weeks of the site Go Live.
SEO and digital marketing share a common goal. It's not just about search engine rankings. It's about attracting the audience most likely to convert. That's why we take a holistic approach to SEO, optimising for users, search engine bots and building brand awareness, for maximum ROI.
While technical SEO can improve your rankings within weeks once existing issues are fixed—it’s not unusual for sites sitting past Page 10 before to quickly start ranking on Pages 1 to 3—your content still needs to resonate. It's why paid ads don't always deliver the results you need.
While we’re very good at fixing technical SEO issues, we're also experienced marketers, and pay close attention to your web copy. Because unless your content is found for the keywords your ideal customer is searching for, you will struggle to attract the kind of traffic you need to grow.
SEO tactics we use include
- Technical SEO—e.g. structure. image optimisation, speed optimisation
- On-site copywriting and content marketing (TOFU, MOFU and BOFU)
- Social media marketing and guest posting on 3rd-party websites
- Off-site citations and linkbuilding in local and niche directories
- Google My Business / Local Maps account set up and posting
- Google PPC, Google shopping and social media ad campaigns
- Remarketing, lead magnets and email marketing campaigns
Want to outrank your competitors and dominate Page 1 of Google?
That's what we've done for Herts Limos Group. They began working with us back in 2012 and have several automotive related sites that we created and maintain for them—all of which rank well and often occupy multiple spots on Page 1 of the Google SERP, as in the screenshot here.
The strategy we used for Herts Limos was aimed at helping them dominate their marketplace by squeezing more of their competitors off Page 1, using technical SEO, carefully-crafted content and meticulous attention to detail. This is not an isolated case.
Since Covid, we've ranked 6 London electrician sites on Page 1 of Google and in the local map pack for a single client whose goal was to rank across several southwest London Boroughs for electrical contractor services—a very competitive marketplace.
But every business case and market vertical is different. Some are harder to rank in than others—such as hospitality dominated by behemoths like hotels.com—and may need additional digital marketing efforts to get results, at least in the early days.
Organic SEO is a long-term strategy to make your website more relevant to search engines for your keywords and rank higher in the SERP, resulting in more clicks, leads and sales conversions for your business without the need for expensive paid ads.
The good news is, we can advise you what your current underperforming website's SEO issues are, and what it's going to take to fix them. We've been doing this since Y2K and are highly qualified to undertake all necessary remedial SEO work on your behalf.
A few more website projects from our portfolio
1LG Digital has been building websites and eCommerce stores since before drag & drop builders were invented. We know our stuff. As 'full-stack' developers, we've built everything from simple business websites to complex data-driven applications.
Our client project portfolio includes WordPress CMS, WooCommerce and Adobe Magento web design & development, branding, graphic design, SEO search engine optimisation, copywriting, content marketing and promotional advertising materials for web and print.
Portfolio
Herts Rollers
No.1 on Google for multiple keywords gets 1000s of visitors
Perfect Ponds
Traffic up 700% from multiple Page 1 Google SERP results
Sinfulthrills
WooCommerce store gives Love Honey a run for its money
'Fixing the Internet' one website at a time since the Millennium
With 90% of all web traffic resulting from a search on Google, our clients rely on us to rank their sites above competitors, get floods of traffic, convert like crazy and consistently drive bottom-line revenue. Many clients have been with us for over a decade and enjoy multiple Google Page 1 results. Here's what a few of our clients say about their experience working with 1LG Digital.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.
1LG Digital Web Design have produced & overseen my website for almost 15 years, allowing my business to progress from strength to strength, by being innovative, accurate, professional and informative. ILG understands the criteria required to attract new customers and maintain my ever enlarging client base. I cannot recommend 1LG more highly.
Nixon Equine Vets
Dr J Nixon, MRCVS
The best! I tried many other companies to build websites for me in the years of growing my businesses and 1LG were the only people to ever exceed my expectations.
Herts Limos
Ben Rawlings CEO
I recently had the pleasure of working with Gail at 1LG Digital Web Design, as Gail and the company designed a new website for my dental practice Cherry Trees Dental. I was very impressed with the quality and level of service, and over the moon with the result and have no reservations at all in recommending the company and Gail in the future.
Debbie Ganguli
Dr D Ganguli
1LG have done a fabulous website for my gym. It regularly gets great feedback from clients for both it's design and ease of use.
The Body MOT Studio
Darren Pyefinch
The 1LG Digital website built for Italimousine proved to be the best investment that we, as a company, have made to date. Working with one of the Italian speaking teams, we were able to specify a site that corresponds to our vision and that works flawlessly. We are more than happy!
Italimousine
Claudio De Simone
Fantastically talented team who are ever ready to assist.The calibre of the work they've supplied Sinful Thrills has been second to none and frankly they go the extra mile at every opportunity.
Sinfulthrills
sinfulthrills.co.uk
Fantastic service producing a quality product to a deadline at reasonable cost. I could not be more pleased and would use them again.
Stratton Stud
Wendy Smith
Thank you for the new webpage. It's already ranks since google cached it. It gives me one call or email from the form every day as it was 10 years ago. So we've already got 600 pounds back so far. [feedback received via email + 5-star Google review with no text]
Building Vision London
Tomasz Zdunski
Great work from the team at 1LG. Friendly and always on hand to answer any of our issues.
Innocent Trading
Darren Innocent
Get a FREE SEO Audit and get more eyeballs on your website
Find out how well SEO-optimised your website is for organic search with a FREE SEO Audit. Our SEO team will advise what you need to do to fix any glaring technical and content issues and get to the top of Google's list! We also provide sales conversion consultancy on a paid basis, designed to attract your ideal audience—those most likely to buy—and convince them that your brand is the only logical choice.
Go on — give us a call
We'll help you get ahead of the competition
We have a wealth of experience fixing under-performing websites and are as skilled as the big London web design agencies. If you're in SE England we're happy to discuss your project in person. London & Birmingham are under an hour from our Milton Keynes web design studio.
Step 1: Clarity Call
We explore the high-level details and goals for your project on a call. If the project is a match and you like us, we schedule a strategy call.
Step 2 Strategy
We discuss the options with all stakeholders on a more detailed call. At the end of this second call, we provide a ballpark estimate.
Step 3 Proposal
If you are happy with our ballpark project estimate, we'll write up a firm proposal for your consideration and schedule onboarding.