What is SEO & Why Do You Need It


SEARCH ENGINE OPTIMISATION RANKS WEBSITES HIGHER ON GOOGLE FOR MORE VISITOR TRAFFIC + MORE SALES

Search Engine Optimisation increases visitor traffic and improves website visibility by securing higher rankings in Google, Yahoo and Bing search engine results pages SERPs. On-Site SEO is one of many online marketing tactics employed by 1LG Digital to help business clients rank their websites higher in the organic SERPs.  Visitor traffic is the lifeblood of any website – including yours! Is your organic search engine visitor traffic poor, or non-existent? Can your target market find you for a keyword search on Google? If your website is not found on Pages 1 – 3 in the search engines – and ideally in the top 5 results – it’s effectively invisible. 90% of all search engine results page visitor clicks are to Page 1.

Google website search results pages show why search engine optimisation / SEO is vital for your business

Call 1LG Digital FREE to discuss your SEO requirements with us

Call Us FREE On 0800 860 0124

Does Your Website Get Results?


FIND OUT HOW WELL YOUR WEBSITE PERFORMS AGAINST THE COMPETITION IN THE SEARCH ENGINES

Free SEO Site Audit - website design & development hits the target

Find out below how well search optimised your website is with a FREE Site Audit. Enter your website URL  below and click GET YOUR FREE SEO AUDIT button and you’ll get a quick snapshot of your website from a search engine optimisation perspective. 1LG Digital also offer a paid, in-depth Site Audit with keyword research and recommendations on how to improve your overall website health and site speed, your ranking compared with your competitors with Search Engine Optimisation. We offer both On-Site and Off-Site optimisation plus Digital Marketing services designed to attract  targeted website visitor traffic and lead to sales conversion ratio and professional Web Design & Development.

VIEWING YOUR WEBSITE THROUGH ROSE GLASSES?

  • Are you HAPPY with your website performance?
  • Are you FRUSTRATED by a lack of website visitor traffic?
  • Are you DISHEARTENED you're not getting more leads or sales?

Thankfully most website search engine optimisation and digital marketing problems can be quickly & easily fixed.

GET A FREE WEBSITE SEO AUDIT WORTH OVER £100

  • OnSite SEO e.g. Index, Titles, Meta, Keywords, H1, Alts, Robots
  • OffSite SEO e.g. Site Authority, Inbound Links, Competitor Links
  • Search Rankings e.g. Organic, Local and Competitor Rankings
  • Local directory NAP Audit and Citations
  • Google+ Local Audit
  • Social Media Audit

Get Your FREE SEO Site Audit


ENTER YOUR DETAILS BELOW FOR YOUR 'NO COMMITMENT' FREE WEBSITE SEO HEALTH CHECK

Average % Click Through Rates In Google SERPS


CLICK PERCENTAGES SHOW THE IMPORTANCE OF RANKING YOUR SITE ON PAGE 1 IN THE SEARCH ENGINES

Average clicks are a percentage of total clicks to websites ranking on Google Pages 1–3 organically.  The stats show the importance of search engine optimisation to rank higher in the search engine results pages (SERPS). Sites ranking on Page 1 Positions 1–3, receive 60% of all organic keyword clicks. Click-through rates on Pages 2–3 average 8% so receive less organic search traffic than competitors on Page 1. If your website isn’t found on Google Pages 1-3, you’ll struggle to get organic traffic and need to rely on referrals from other sites, social media and paid ads. Poor performing sites should consider Pay Per Click advertising to generate visitor traffic and sales until they improve their organic ranking in the SERPS.

61.5%

P1: Positions 1 - 3

32.2%

P1: Positions 4 - 10

4.5%

P2: Positions 11 - 20

3.8%

P3: Positions 21 - 30

How SEO Works


SEARCH ENGINE OPTIMISATION INCREASES YOUR WEBSITE ONLINE VISIBILITY

Holistic Search Engine Optimisation


BEST PRACTICE SEARCH ENGINE OPTIMISATION OVERLAPS WITH WEB DESIGN & DIGITAL MARKETING

As business owners ourselves, we know how important it is for your site to rank well, so we bake On-Site SEO into every site we design, paying close attention to technical search engine optimisation. This includes meta data, headings, image alts, navigation, site architecture, content length, keywords, load speed, canonicalisation, robots.txt, htaccess files and a myriad of other ‘under the covers’ On-Site ranking signals.

Technical excellence and attention to detail during development is what gets your website ranked higher on Google, Bing & Yahoo. If you’re happy with your site functionality, ‘look & feel’, but unhappy with it’s performance in the SERPs, it may be due to poor search engine optimisation during it’s technical development. We’ve been doing this since Y2000 and know what we’re doing when it comes to search engine optimisation.

Ideally search optimised technical web development will have be built into your website foundation of your website. If not built-in by your web designer at the design and development stage, we offer ‘one-off’ technical SEO and content fixes for existing sites.  In most cases we can ‘reverse engineer’ and fix underlying on-site technical SEO issues and add new keyword-rich content for improved search rankings.

Our approach to off-site SEO includes citations and link-building, press releases, guest content marketing, social media marketing and Google ‘Local’ Map strategies. If budget allows we can also create and manage paid advertising campaigns with Facebook Ads and Google PPC – Pay Per Click Ads, to generate website traffic while you’re waiting for your site to rank organically.

We offer both a ‘one-off’ service or we can provide ongoing SEO support, management and monitoring, to include link-building (probably the single most important Off-Site ranking factor) and regular content creation as part of an ongoing digital marketing strategy, on a monthly retained basis.

A full Pro Site Audit is required before we start work on any new SEO client project. This allows us to make recommendations on what we consider requires to be done to maximise your chances of ranking higher in the search engines, confirming the full scope of work involved. This approach also allows us to confirm timescales and costs, as the prices quoted above should be regarded as ‘ballpark’ prices only.

If your site is not getting found in the search engines, it may not be indexed. We can get your website listed in the the main search engines and ensure all your pages are indexed. If your site is already indexed but still not ranking, we can help boost your rankings to improve website traffic. It’s not unusual for sites languishing beyond beyond Position 100 to start moving up the rankings and getting more traffic in a few weeks once they’re optimised for search.

We’ve seen client sites ranked on Google Pages 2 – 3 quickly improve their ranking to Page 1 once we made them mobile-friendly and quick to load. Contact us for further information on our search engine optimisation services.

Here are the top 10 ranking factors out of 200+ that Google uses to rank websites. List courtesy of Brian Dean at Backlinko.

  • Keyword at the start of your title tag
  • Content length: min. 1500 words p/page
  • Site loading speed - fast sites rank higher
  • Keyword prominence + position in URL
  • Site/Page authority / Pagerank
  • Domain authority
  • Link relevancy
  • Bounce rate and dwell time
  • Mobile -responsive design
  • Thin or duplicate content
searching for your website is like finding a needle in a haystack - you need search engine optimisation / seo in web design
Copywriting & Content For SEO

90% of 1LG Clients Dominate Google SERPS


DONE WELL SEO WILL IMPROVE YOUR WEBSITE GOOGLE SEARCH ENGINE RANKINGS TOO

We use a combination of on-site optimisation and off-site SEO + paid advertising, at least until the site starts ranking naturally. Every case is different though. Some sites may only need on-site optimisation to improve rankings. Our on-site search optimisation track record is excellent. 90% of client websites dominate Google Page 1 for their keywords, resulting in more organic visitor traffic, more leads and more customer sales conversions. We’ve ranked clients in multiple vertical market sectors e.g. automotive, equestrian, hotels, lifestyle, professional and retail. We’ve also ranked local businesses in the Google+ / Local ‘Map Pack’ section above the organic search results.

The rankings illustrated for our client Herts Limos, were achieved with on-site optimisation only. They now rank multiple sites, multiple times on Page 1, to totally outrank their competition, dominating the first page of Google SERPs by squeezing their competitors off Page 1.

The SERPs illustrated shows our client dominating Google Page 1 for a competitive keyword phrase multiple times. This client has been with us since they launched their brand-new business in 2012. From a standing start with no track record and no website, we helped them to rise up the Google rankings for multiple keywords since then.

Following Google’s April 2016 announcement that fast-loading, mobile-friendly websites will rank higher than non-responsive sites (all other things being equal), we completely redesigned their 2012 website, to be fully-mobile-responsive. In less than a month their rankings improved further, as shown here with 4 listings on Page 1 of Google. Each listing is outlined in red:

  • No 2 in the local ‘Map Pack’
  • No 1 in the organic listings
  • No 2 in the organic listings
  • No 3 in the organic listings
Example 1LG client site ranking No1 on Google
Example 1LG client site ranking No1, 2 and 3 on Google: 15/03/2017

On-Site SEO Audit + Technical Fix Prices


ONGOING MONTHLY ON-SITE + OFF-SITE SEARCH ENGINE OPTIMISATION SERVICE ALSO AVAILABLE

While On-Site SEO ranking issues for small websites targeting local keywords can often be fixed quickly, as a rule, larger websites targeting national competitive keywords, may require regular services to rank it and regular tweaks to maintain its position, once ranking is achieved. For this reason we offer both One-Off and Monthly SEO Services. Below are our One-Off On-Site SEO prices, which include an initial Site Audit + Technical Ranking Factors Fix + Quick Content Fix. For details of our more comprehensive monthly services please visit our On-Site SEO page.  For information and prices on our 3rd party link-building and outreach services please visit our Off-Site SEO information.

SITE AUDIT + ON-SITE SEO FIX

1 - 2 Week Turnaround Up To 5 Pages
£300 One-Off Price (FROM)
  • SITE AUDIT: Rankings / Keywords / Links / Content / Competitor Research & Analysis
  • ON-SITE SEO: Titles / Headings / Descriptions / Links / Images / Hreflang / Redirects / Schema / Geo Meta / Map / Nap / Speed Boost
  • CONTENT FIX: Keywords / Duplicate / Thin / HTML Ratio / *Add £30 Per Extra 500 Words Written / Rewritten
  • MORE PAGES Add £60 Per Extra Page To Be SEO Fixed Excluding Content Writing

SITE AUDIT + ON-SITE SEO FIX

3 -4 Week Turnaround Up To 15 Pages
£700 One-Off Price (FROM)
  • SITE AUDIT: Rankings / Keywords / Links / Content / Competitor Research & Analysis
  • ON-SITE SEO: Titles / Headings / Descriptions / Links / Images / Hreflang / Redirects / Schema / Geo Meta / Map / Nap / Speed Boost
  • CONTENT FIX: Keywords / Duplicate / Thin / HTML Ratio / *Add £30 Per Extra 500 Words Written / Rewritten
  • MORE PAGES Add £45 Per Extra Page To Be SEO Fixed Excluding Content Writing
On-Site SEO Monthly Services

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What Our Clients Say About Us


IN A NUTSHELL - WE'RE GOOD AT WHAT WE DO


“Improve online visibility and attract more customers with 1LG quality website design, SEO & digital marketing services. Your key to online business success!”