Digital Marketing Strategy + Solutions


OPTIMISE YOUR DIGITAL ADVERTISING CAMPAIGNS WITH CONSULTANCY-LED TAILORED SOLUTIONS

Digital Marketing has one goal; customer acquisition! You want more customers, don’t you? Digital Marketing promotes your brand, products and services via multiple digital channels; search engines, websites, social media and email etc to find and connect with prospective customers. 1LG digital offers consultancy, ad-hoc services and regular managed digital marketing services designed to attract quality leads to your website sales funnel, nurture prospects to close sales, and grow a loyal customer base, without spending a fortune on advertising.

Digital Marketing Consultancy


WE BRAINSTORM WITH YOU TO UNDERSTAND AND ALIGN YOUR BUSINESS GOALS WITH YOUR ADVERTISING PLANS

All successful advertising campaigns start with a Plan. We work with you to understand your business goals, target market, ideal customers, operational problems and business opportunities.  We identify where we can leverage your current promotional activities and align them with your target customers’ wants and needs, to generate sales and meet your goals.  The output is a 10 to 20-page Marketing Strategy Report and Action Plan for the next 3 to 6 months. It’s a modern inbound sales funnel blueprint for all your inbound advertising activities and processes. It maps out what you need to do, when you need to do it, why it’s important and what success looks like. You can either implement your Action Plan yourself, or we can provide a ‘Done For You’ Solution, if you don’t have your own team.

digital marketing consultancy

Digital Marketing Consultancy Process Covers:

  • Problem identification
  • Business goals and strategy
  • Brand identity and back-story
  • Main competition SWOT analysis
  • Current online marketing activities
  • Identify market trends and opportunities
  • Target market and ideal customer personas
  • Keyword research + search engine optimisation SEO
  • Inbound funnel: TOFU / MOFU / BOFU (How it Works)
  • Website audit: SEO / content / landing pages / CTA / technical
  • Website content writing: calendar / channels / media / methods
  • Social media strategy: management / topics / calendar / media / tools
  • Email advertising strategy: list building / newsletter / tools / automation
  • Lead nurturing processes and methodology for customer retention and loyalty
  • Reporting: measure and analyse results against key performance indicators KPI
  • Recommendations: tailored inbound funnel strategy for the next 3-6 months
Digital Marketing Overview

'Done For You' Marketing Solutions


MONTHLY MANAGED MARKETING SOLUTIONS TO DRIVE LEADS TO YOUR INBOUND FUNNEL

The Consultancy exercise described above is a prerequisite for ‘Done For You’ Managed Online Marketing Solutions. Because the Consultancy exercise can take 2 – 3 weeks to complete, if budget allows, we may suggest to clients keen to start seeing results quickly, that they consider incorporating a paid advertising campaign and / or email advertising, into their online advertising activities, at least until regular content marketing activities starts attracting leads naturally. Every case is different though, and established businesses may only need On-Site SEO optimisation combined with regular content posting to see improvements in website visitors and inbound funnel leads to sales conversions.

3 - 6 Month Action Plan identifies:

  • How people will find you online
  • Who your ideal customer is + what are their pains
  • How you will convert visitors into qualified leads
  • How you will educate visitors on your products
  • How you will nurture buyers to tell their friends
  • How you will build a system that scales effectively

Managed Campaign Activities include:

  • Set up inbound content writing calendar
  • Keyword research for web content
  • Website search engine optimisation
  • Set-up X social media accounts
  • Research and create of X blog posts /month
  • Create X premium website articles /month
  • Syndicate posts & articles to social media
  • Create X website landing pages / CTA Forms
  • Add X form optins to segmented mailing lists
  • Create + send X newsletters to optins /month
  • Monthly reporting and analysis

Notes: X denotes a variable number per month depending on the agreed hours and monthly fees to be charged.

inbound marketing solutions team table

Consultancy & 'Done For You' Solution Prices


PRICES QUOTED ARE GUIDELINE AND SUBJECT TO QUOTE

MARKETING STRATEGY CONSULTANCY

£600 One-Off Price (FROM)
  • CONSULTANCY: We work with you to align business goals with marketing budget + market wants & needs. Output: 10-20 page ACTION PLAN
  • Business goals & strategy
  • Online marketing strategy
  • Brand identity & back-story
  • Project scope / problem identification
  • Target market / customer personas
  • Competition analysis & ranking

'DONE FOR YOU' MARKETING SOLUTION

£1000 Monthly Price (FROM) Allows For 20 Man Hours
  • STRATEGY: based on Consultancy Report / Action Plan deliver inbound digital marketing to drive prospects to your marketing funnel
  • WEBSITE: perform keyword research + on-site technical SEO, create 1 blog post /week + create 1 premium website article /month, syndicate content to social media
  • SOCIAL: Set-up + optimise social channel profiles, branding logo profile images, calls to action, interlink website + channels, create publishing calendar, add 5 - 8 text / image posts weekly, manage engagement
  • GOOGLE: Set up + optimise Google GMB / Google+ / Local page with categories, description, map, NAP, links, reviews
  • ADVERTISING: Set up + manage 1 Google PPC + 1 social paid advertising campaign /month (client pays ad cost), design + split test, create website landing pages, add remarketing pixel
  • EMAIL: Set up + manage email list opt-ins, create + send up to 4 emails + 1 newsletter /month with call to action + tracking, link to website inbound marketing funnel
  • REPORTING: Monthly reporting & analysis

MONTHLY SOLUTION ADDONS

£XXXIndividually Priced (FROM)
  • WEBSITE: extra blog posts or premium website articles from £100 /month
  • SOCIAL: Extra social channels + extra posts from £100 /channel /month
  • ADVERTISING: extra Google PPC or social advertising campaigns from £100 /month
  • EMAIL: extra emails / newsletters + campaign management from £100 /month
  • SYNDICATION: Web 2.0 IFTTT social channel content syndication from £100 /month
  • EXTERNAL: local / national back-link / citation link building from £150 /month

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Inbound Marketing Funnels


HOW INBOUND ADVERTISING FUNNELS WORK TO HELP YOU GROW YOUR BUSINESS

Forget paying for expensive TV, radio & print ads, or hiring and managing an expensive direct sales team. Inbound Advertising, often referred to as Content Marketing, generates ten times more sales at less than half the cost of traditional strategies. The secret to inbound digital marketing is in producing immersive, engaging, educational and entertaining website and social media content, designed to attract qualified prospects and leads into your website sales funnel. Once in the funnel leads are nurtured via website landing pages with calls to action and email newsletters, designed to covert them into customers and loyal ambassadors for your brand. Here’s the process:

social media traffic marketing funnel
More About Inbound Funnels

What Our Clients Say About Us


IN A NUTSHELL - WE'RE GOOD AT WHAT WE DO


“Improve online visibility and attract more customers with 1LG quality website design, SEO & digital marketing services. Your key to online business success!”