How To Improve eCommerce Customer Retention

Customer retention is one of the most critical factors in the success of an ecommerce business

Wow, I’m so impressed with the work that Magento has been doing behind the scenes. It’s really exciting to see them partnering with YouGov to investigate what’s driving customer retention in Europe, Africa, and the Middle East.

I was particularly intrigued by the fact that price is not the biggest factor for driving repeat custom. This goes against everything I’ve heard from other people in the industry, who seem to think that offering lower prices is the key to retaining customers. But Magento’s research suggests that there are other strategies that are more effective.

I was also surprised to learn that 1 in 4 customers will abandon their basket if free returns are not offered as standard. This is a huge percentage, and it makes me wonder how many potential sales were lost because of this. It just goes to show how important it is to offer free returns as part of your customer retention strategy.

The infographic below really captures the key strategies that are having the biggest influence on customer retention in Europe, Africa, and the Middle East. I think it’s fair to say that there are a few more surprises in there as well, but these are the main ones that caught my attention.

I’m so excited to see what other insights Magento will share with us in the future. It’s clear that they’re dedicated to helping businesses improve their customer retention strategies, and I have no doubt that they’ll continue to be a leader in this area.

Our team found the information in the infographic below incredibly insightful, and it’s fair to say there are a few more surprises in there as well. Take a look for yourself!

eCommerce Shopping Trends - Magento Commerce
eCommerce Shopping Trends – Magento Commerce


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