Building Vision London

Client project case study

Redesign|SEO

Building Vision London

Before working with 1LG Digital, Building Vision London's website traffic had been on a steep downward spiral over the previous 2-years. We built them a brand new website, to replace the old one pictured right, and rewrote most of their content, focusing on high intent search terms, such as 'building services London'.

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Building Vision London before Building Vision London after

Old versus new website

BVL's new site launched in February 2022. Almost overnight their Google keyword rankings and visitor traffic began climbing, and by late April traffic had risen by over 2000% — delivering a healthy increase in new customer leads and enquiries. The client is delighted ?. Use the slider arrows to compare the old site home page on a mobile, with the new one.

WordPress 6

43% of the web is built on WordPress.

Bootstrap 5

For responsive, mobile-first sites.

HTML5

'The HTML Living Standard'.

CSS3

The next generation of CSS.

SASS

A preprocessor scripting language.

Vanilla Javascript

A lightweight, cross-platform framework.

BVL's 12-month stats to Aug 2022

The screenshot right shows a significant increase in traffic almost immediately the new site went live. Up from an average of 26 hits per month for the preceding 6-months, the site almost broke through 600 hits in July and was averaging over 360 hits when this report was produced.

So how did we achieve these dramatic results? We believe it's a combination of superior technical SEO / search engine optimisation at the web design stage, combined with carefully-crafted copy for high-intent builder services and electrician services keywords. BVL currently enjoy several Google page 1 rankings for variations on these terms.

Building Vision London traffic stats 12 months to August 2022

The Building Vision London home page

Click the scroll bar on the image below to view the whole page. We can't show the expanding tabs in the Building Services or Building Maintenance sections in the screenshot but if you like what you see, why not visit Building Vision London's site—linked to at the top of the page—or visit our Web Design or London Web Design pages for more info.

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Frequently asked questions

All 1LG website design & development projects are unique, so a price for a new website will vary depending on your needs. To quote an exact price first requires an understanding your business, your offer, target audience, project goals, and the problems the website must solve, before we can propose a strategy, solution, and price. But, with prices starting from £1500 for a small website, or from £4500 for a larger site or ecommerce store based on WordPress, our prices are within the reach of most businesses. Budget tight? We also offer payment terms allowing you to spread the cost of your new website over 12—24 months, if you host it with us.
Your website content is what converts visitors into customers. It’s what compels visitors to hit the “buy now” or “contact me today” buttons. Our professional copywriters and graphics team work with you to ensure that your website content, images and video matches your brand and inspires people to convert. If you already have content you want to use, we will rearrange and / or edit it to fit the new site design layout, and optimise it for improved search engine visibility.
There's more to building a website than meets the eye. While a DIY instant page-builder site may at first appear to be cheaper, without the right content—designed to attract visitors, rank on Google, and resonate with your ideal customer audience—it's unlikely to produce the results you need, and cost you more in the long run. That's why we take the time to understand your business and your clients' needs before we begin, so we can create a site that is designed and optimised to achieve your business goals from the outset. Read more about our typical professional website design & development project management process here.
The time required to design your website depends on the scope of work—design, logo, copy, images etc—and how quickly you can provide feedback or be available for progress meetings. A small site could take 4-6 weeks, while a large one may take 8-12 weeks for design, development, professional copywriting, graphics & photography. eCommerce sites with lots of products can take 4-6 months.
Yes! If your website is built on the World leading CMS WordPress platform, which is renowned for its ease of use, anyone can do it. A bit more knowledge is required to use the Magento CMS, but the answer is still yes. Both platforms are based on open source code.
100% Yes! Once we receive your final payment, copyright for any unique graphics created solely for this project is automatically assigned to you. You also own all client provided text content, photographs, and other data, unless someone else owns them. We will provide a copy of all files for safe-keeping by you. We are not required to keep them, or provide any native source files we used to make them if they are lost or corrupted. You have full rights to the usage of the WordPress open-source content management system code, CSS, HTML, PHP, or other programming used.
Depending on the scope of your project we will use the most appropriate platform & tech stack. For example, if you want a blog you can update yourself, we'll most likely use WordPress which even our non-technical clients find easy to use. WordPress is the world's leading open-source CMS platform, powering 60% of all content management systems, and 40% of all websites. Open-source, flexible and scalable, WP runs blogs, websites, huge news sites, and eCommerce stores. For eCommerce we use either WooCommerce on WordPress or Adobe's Magento Commerce — the acknowledged leader and ultimate platform for large enterprise-class stores. Magento outclasses Shopify and BigCommerce for features, ease of search optimisation, security and scalability. Note: Shopify and BigCommerce are hosted / rented platforms, so go down when you stop paying the monthly rental. All sites are hand-crafted to meet your unique needs, differentiate your brand, amplify your message, and achieve top Google rankings for your keywords. As experienced coders, we are not reliant on page builders, meaning we can build your site using raw code — HTML, PHP, JavaScript, SCSS and the Bootstrap framework. You get better performance and a faster site. A key consideration for search visibility since Google now treats site speed as a ranking factor.
1LG Digital can host your new website on your own hosting account or one of our enterprise-class secure servers once your final payment is received. All new websites are covered by a 60-day warranty, after which we offer ongoing care plan support for client sites hosted with us. We also offer care & maintenance plans are also available that include regular software upgrades and ad-hoc updates to keep your site fresh and up-to-date, running smoothly and fast for years to come. We can even roll new web development project costs into your monthly hosting fees. Terms apply. Note If we need to use any additional PAID software or plugins to achieve the functionality you require, we will keep that software uptodate under the terms of our own 'master licence' provided you host your site with us and / or have a care plan with us. If you host your own site, or in future you stop using our services and retain a new provider to maintain your site, you may need to purchase your own licence to ensure that software is kept uptodate.
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