Ellis Excellence

Client project case study

eCommerce|Redesign|SEO

Ellis Excellence

Ellis Excellence is a B2B eCommerce online store built on the Magento Community Edition platform. Ellis are the sole UK distributor for specialist wheel fixings and accessories made by Ellis Engineering in Italy. In 2019 Ellis asked us to build them a website based on the Magento V1 Community edition eCommerce platform.

With hundreds of products and variable attributes, all data is created and updated in Sage 50 and synchronised in real time using connectors provided by Data Link. It was also an important part of the design brief that we accommodate an existing image collection accumulated over the previous 5-year period in an easy to manage image gallery.

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ellisexcellence.com tablet and smartphone
Ellis Excellence before Ellis Excellence after

Magento V1 versus new V2 website

Post Pandemic we were asked to upgrade the site from Magento V1 to Magento 2. This work is nearly complete. Use the slider arrows to compare the V1 site home page with the new V2 one. Find out more about our web design & development services.

Magento 2.4 CE

eCommerce of the future from Adobe

Bootstrap 5

For responsive, mobile-first sites.

HTML5

'The HTML Living Standard'.

CSS3

The next generation of CSS.

SASS

A preprocessor scripting language.

Vanilla Javascript

A lightweight, cross-platform framework.

A complex project getting great results for Ellis

With 50+ customer groups, each with different discount bands, and pricing only visible to registered users, this is a complex website made easier to manage due to Magento’s extensive out-of-the-box feature list. Phase 2 of this project, due to go live soon, will ultimately include a new stockist management system, with the catalogue made available by way of an XML feed to allow third party stores to synchronise their own website catalogue, stock availability and pricing in real time.

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